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Branding Credit Unions
The credit union branding campaign, funded in 2007 by the Association through reserves, targets the 18 to 34 demographic - Gen Y and Gen X, the source of our future members. The campaign consists of television, radio, Internet and outdoor advertising efforts focusing on the general benefits of credit unions. All campaign elements direct viewers to www.creditunionfacts.com, which contains more information about credit unions and allows individuals to find a credit union through a zip code search function.

Be sure to visit the campaign Dashboard at www.colocu.com/dashboard, where you can help track the success of the campaign, find out more about current campaign activities and download tools that will help you understand this tricky target market and leverage the campaign for your own benefit.

Click on the links below to check out the campaign! And please, as always, don't hesitate to get in touch with us to let us know what you think.

Chrissie Manley, Premier Members Federal Credit Union; Kelly Wagoner, White Crown Federal Credit Union; and Rich Jones, Elevations Credit Union, explain why credit unions are a better alternative to banks on Colorado & Company. Colorado & Company is a magazine-style show that airs live on Channel 9, KUSA-TV from 10-11am on weekdays.

Click here to view (.mov).

30 Second Spot (.mov) - click here to view
15 Second Spot (.mov) - click here to view

Radio Spots and Billboards (.mov) - click here to view